The Hidden Cost of Reaction Time in E-commerce

There is a gap between when a problem occurs in your store and when you fix it. We call this the "Reaction Gap".

The Cost of Waiting

Let's say a winning Facebook ad starts experiencing fatigue. The frequency shoots up, CTR drops, and CPA rises from $25 to $45.

If you check your ads every 3 days, you might bleed $20 per acquisition for 48 hours. If you spend $1,000/day, that's significant wasted spend. Scale that across 10 campaigns and 5 channels, and you're leaking thousands per month simply because you didn't notice the change instantly.

Closing the Gap

Autonomous systems close this gap to zero. They monitor 24/7. When the CPA spikes, the alert is instant. The task to refresh creatives is generated immediately. The bleeding stops before it hurts.