E-commerce Glossary
Terms Explained Honestly
No marketing fluff. No vague "it depends" answers. Clear definitions with real benchmarks, common mistakes, and how to actually improve each metric in your store.
Why This Exists
Most glossaries define terms. We explain when they matter, when they don't, and what mistakes merchants commonly make.
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From Definitions to Decisions
Understanding these terms is step one. Seeing how they interact in your actual store is step two.
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